I had previous posted about our first day's figures. Since the rush caused by the MacInTouch launch, and then a spike when we were on the front page of Apple's download site, things have settled down. I've been busy fixing a couple of key bugs, and enhancing Rococoa in time for Snow Leopard, so there has been very little publicity, and I can now report on our steady-state traffic. These figures are not precise, sometimes they are just gleaned from looking at the Analytics graphs and guestimating, but they are figures, based largely on the 7 days beginning 22 July.
Analytics also reveals that 40% of our traffic is direct, 10% comes from people searching for the term 'velocraptor', and our bounce rate is 44%. From this I'm forced to conclude that 44% of our traffic is people either typing 'velocraptor' into the location bar and finding us rather than dinosaurs, or a similar effect with Google's 'I'm Feeling Lucky'. If we discount all the bounces as people who should just learn to spell, then our real steady state is 33 visitors a day - this matches the sum of the pukka search terms and referrals, but does not include those people who download the app without touching the html.
Spookily then, our ratio of visits to downloads is 1, although these aren't all the same people! This blows the industry average of 28% to pieces, but it isn't all good news - my next post will cover registrations.